siliconPR is a public relations consultancy specializing in communications for the hottest technology start-up companies. Like our clients, we're small, but agile, and we get big results: our clients are regularly covered in top-tier publications like The Wall Street Journal, Bloomberg Businessweek, and The New York Times. Results go beyond the article count. Our launches and announcements generate sales leads, business development deals and build buzz around products and services. And our billing rates are half the rates of a traditional agency and we require no retainer!

We're experts at translating complex technologies into compelling stories. If you are launching a company or product, we can offer years of experience and a proven record of success. We offer honest, objective advice, thoughtful strategy and crisp execution.

"I refer my clients to siliconPR because I believe that they set the new gold standard in public relations. I am continually amazed at the coverage they get. Even if the technology is complex, they still manage to create a compelling story."

Rob Chandra, Partner
Bessemer Venture Partners

"siliconPR not only made our TILE64 family of processors visible to a wide audience—the Wall Street Journal, FT, and Reuters—but also brought us an immediate ROI—we've received hundreds of viable leads since the launch."

Ihab Bishara, Director of Marketing
Tilera Corporation

MIT spin-out Lyric Semiconductor had a radical rethinking of microprocessor architecture, and a complex story to tell. Before working with siliconPR to develop their messaging, Lyric’s technology was only intelligible to Ph.D.s—the interviews we conducted with the company were full of mathematical algorithms, logic and probability theory developed at MIT. It was essential that we develop messaging that could be understood by even a layperson to get the story told to a wide audience. To do so, we chose to focus on the revolutionary mixture of digital and analog possessing in Lyric’s technology.

While traditional digital computers calculate using binary—zeros and ones—Lyric’s technology calculates using any number between zero and one. Dubbed “probability processing,” the technology could provide orders of magnitude performance gains in compute and improvement in power consumption. We used our understanding of both the technology and the semiconductor industry to do targeted outreach to reporters who wanted a technically-specialized understanding of Lyric’s breakthrough, as well as press who wanted to tell a simpler story for a wider audience.

The momentum we’d built prior to the launch paid off; we got coverage the minute the news release hit the wire. Our commitment to Lyric did not end with their announcement. Lyric recently won Best in Show at the Flash Memory Summit, was named in the Technology Review’s 2011 TR50: World’s Most Innovative Companies, and the EE Times Silicon60, and we continued to assist and support their activity in award shows and conferences, until the company was aquired by Analog Devices.

279 articles and blog posts in total, with coverage from:

• The New York Times
• Scientific American
• Wired
• Gizmodo
• Ars Technica

InVisage Technologies, Inc. is an image sensor company with a pretty incredible product, QuantumFilm, a quantum-dot-coated semiconductor that enables high-quality pictures from small form factors like cell phones. We worked with InVisage to build a story compelling for people within the semiconductor industry and beyond it. Like our work with Lyric, it was of vital importance in the messaging to transcend the highly technical niche publications to reach a wider audience. The bigger, more human story was not about quantum dots or semiconductors, but of a product that would help people remember their most unforgettable moments. We used the big-picture story to push InVisage into the mainstream press, even as we launched in an industry specific event, and also did successful outreach with highly technical niche publications. InVisage was recently the winner of the prestigious 2010 Wall Street Journal Innovation Award for semiconductors, and was included in the EE Times Silicon60.

"InVisage has also hit an amazing home run of coverage…including Scientific American, MIT Tech Review and even New Scientist… I think am going to use their PR firm for my next company. It is an amazing tour-de-force.” –Eric Fossum, Image Sensors World

 

158 articles and blog posts in total including:

• The New York Times
• The Wall Street Journal
• BBC News
• CNET
• Gizmodo
  

Before semiconductor start-up PA Semi was acquired by Apple in 2008, siliconPR facilitated a tremendously successful PR campaign by doing what we do best: translating a highly technical story about PA Semi’s high-performance, low-power microprocessors into language that could transcend a technically-oriented audience. At the time, PA Semi’s microprocessors were unparalleled in performance and power, and siliconPR took a unique approach to telling the story. By emphasizing the chips’ performance-per-watt in our messaging, we helped establish an industry-wide benchmark still in use in the media today, and we pushed our story into the mainstream. We also highlighted PA Semi’s potential to enable a new generation of powerful devices to run on batteries. With the launch, we secured coverage in several notable publications, and to build on the momentum we gained we kept PA Semi top-of-mind in the press and strategic businesses by participating in conferences, winning awards, and remaining in the news. After the attention the company was getting, it came as no surprise that a company like Apple took notice.

coverage from:

• The Wall Street Journal
• The Financial Times
• The New York Times
• Associated Press
• Forbes
• Boston Globe
• BusinessWeek

© 2012 siliconPR