Research and analysis
Before you consider what to say to your audience, you have to know what your audience is saying about you. We bring an outsider’s critical perspective to your business and survey perceptions both inside and outside the company about you and your product. This analysis informs the overall PR strategy and the positioning and messaging.

Positioning and messaging
Positioning and messaging is the foundation on which all PR is built; it’s a distillation of who you are and why you matter; it’s your story. There’s no formula and no place in the PR process where experience and intelligence matter more.

Media training
Once you know your story, the challenge is to tell it well, a skill that’s critical to success. Most companies offer a half-day training package and then put you in front of a reporter. Our media training is the most thorough in the industry, and we offer as much as you need at our standard hourly rate.

Media relations
Many PR campaigns fail not because the company isn’t newsworthy, but because the PR people can’t find the news. We leverage media relationships we spent years developing to get you a chance to tell your story.

Analyst relations
Before a reporter can write a story about you, they need an analyst to quote as an expert. We help you prepare for these important meetings and build relationships with analysts and influencers so that when reporters call analysts, the analysts can effectively communicate your story.

Social media
Regardless of your industry or issue, there are people talking about it and drawing tens, hundreds or even thousands of readers. siliconPR can help you reach the social media influences you want to reach most, as well help you create your own campaign so you can be a part of the conversation.

Executive thought leadership
As the public face of your organization and as experts in your field, your management team has an opportunity to lead the conversation in the media, online and at industry events. sliconPR can help you build your thought leadership strategy, getting your thoughts on paper and in front of your most important audiences.

Speakers’ bureau
Speaking at industry events is probably the most direct way to reach the customers and influencers you want to communicate with most. siliconPR will help you find the right event, negotiate the best speaking slot, and attract the reporters and other influencers you most want in the audience.

Awards management
Awards give you a way to point to leadership and innovation in your industry in what may be a very crowded field. Unfortunately, awards are often overlooked by companies too busy to bother with applications and deadlines. We can take over the responsibility and help you get the recognition you deserve.

Events
The advantage and the curse of events is that they bring everyone you want to speak with together for a few short, very busy days. siliconPR helps you negotiate these hectic events, assisting with everything from basic planning and booking to arranging media briefings so you get the most out of the opportunity.

Reviews
For many businesses, product reviews are critical to success. We help you navigate the prescribed review process, ensure that the reviewer has all of the information necessary and oversee the entire process, making sure that questions are answered and your product gets a fair and complete review.

Writing, editing, presentations
One of the most challenging parts of any kind of communication is getting the words out of your head and down onto the page in a way that’s crisp and compelling. Whether you are writing a speech, a piece of sales collateral or a PowerPoint presentation, siliconPR can help turn your ideas into clear, concise prose.

Crisis PR
Crisis planning helps protect your biggest investment: your brand. Planning for the worst case ahead of time helps ensure that when the inevitable crisis does come, big or small, you are prepared with a process to make well-considered decisions, react quickly and minimize any potential damage.

Strategic counsel
Communications challenges come in every conceivable variety and permutation and aside from a few basic rules-of-thumb, the only formula for success is experience. siliconPR brings significant expertise in PR and journalism to help you create a solid plan to deal with any communications challenge.

Design services
siliconPR works closely with a variety of graphic designers that can develop web pages, sales collateral, ads or any other graphic product you need.

Multimedia: video and audio
Video and audio have become extremely affordable and easy to use mediums for communicating your message to a world-wide audience. siliconPR has produced hundreds of video and audio productions, from the simplest podcast, to complete video news release packages and b-roll for network television.